On May 17, alumni host launch party for the spring collection of their clothing brand
Evan Gabriel (The Beacon)
By Evan Gabriel, Guest Commentary
In the spring of 2012, Mark McGinnis and Zack Steinkamp did what most UP graduates do: they got desk jobs. Yet these alums refused to give up their mutual dream of running a strictly Northwest street-wear clothing company.
A year after graduating, The Incorporated is gearing up to release their new Spring 2013 collection: This Is the Incorporated. Dedicated to the Pacific Northwest, this series draws from the collective imagery of those who grew up through the '90s.
The weekend of May 17-19 is going to be a busy one for The Incorporated. To celebrate the launch of the spring collection, The Incorporated, along with I Heart PDX, will be hosting an all-ages release party at Boothster - 521 Davis St, Portland, OR 97232.
"We have so much love for the whole UP community," McGinnis said. "We really want to bring out big numbers to show Portland what purple pride is all about."
In addition to the newest Incorporated clothes, the release party will feature a live DJ, a dance floor, short films and photography.
Since The Incorporated's launch in July 2010, the team has been busy filling all the roles that are part of a startup. The team just released their first video lookbook, "Look Up." Shot in Portland, Look Up is a promotional piece filmed during sunrise on the Willamette waterfront.
For the spring line, McGinnis and Project Manager Zach Steinkamp focused on two goals: reintroducing The Incorporated after a brief hiatus, and making sure they do it right.
"The new line contains our favorite themes - hip-hop, sports, skateboarding, art and history. But the imagery is specific to Seattle and Portland," Steinkamp said.
To match the year, 13 new pieces will be included in This Is the Incorporated. Among the designs include a pullover with a "Wild West" map of the West Coast, printed flannel button-downs, and the "'89" and "'90" shirts, depicting the wars that raged through this period.
Following the party on Friday, May 17, the Boothster space will serve as a pop-up shop, or an exclusive location to buy This Is The Incorporated spring gear.
The Incorporated Spring '13 collection ranges from $25 to $60 and will be available through online order and at the pop-up shop, which will be open from May 17-19, 2013. To learn more, visit theincorporatedclothing.com.
The Incorporated is a pioneer producer of quality streetwear inspired the lifestyle and climate of the Pacific Northwest. Produced locally, our brand epitomizes what it is to be young in stature, dumb with passion, and inspired to create.
Contact: Mark McGinnis
Phone: 206-947-1936
Email: TheIncorporated.McGinnis@gmail.com
Twitter: @theinc206x53
Facebook.com/theincorporated
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Instagram: theinc206x503
Evan Gabriel is a UP alumnus. He can be reached at gabriel13@up.edu.
