(The Beacon)
By Kate Peifer, Staff Writer -- peifer14@up.edu
It may be a dog's life for many students but not for senior marketing and management major Keegan Reedy.
Reedy, seniors Andrew Wuertzer, Spencer Holst and A.J. Kimura, were assigned to consult the pet care business, It's a Dog's Life, as part of their project for a business 400 class.
According to Reedy, it is the consultant's responsibility to be interactive with the client so as to apply effective strategies.
"You do an assessment of the business and the environment and the pet care system, then you develop a strategy to improve their business," Reedy said. "It's also good to know who they are as a business industry."
For Reedy, the capstone provided him the opportunity to demonstrate what he has learned during his four years here at UP.
"You must take into account an entire business enterprise and how you can improve and help them," Reedy said. "It's a way to test your skills."
